Statistics show that many American shoppers want more than just bargain prices or the latest trend when they go shopping – they want to know the company they are buying from are worth their dollars. The same applies to the sporting goods arena whether the purchase is a new longboard deck (for more information on longboard decks, click here), skiing accessories or just a new pair of trainers, everyone likes to know that the brand they are displaying is one they can be proud of. So who may these be?
Columbia Sportswear is one such brand that is doing its bit here in the US. Based in Portland, their headquarters run on a solar electric system that has seen an 80% reduction in their carbon emissions. They also support organisations such as the Conservation Alliance and lesser known projects such as Save the Seagrass. Finally, they give clothing that doesn’t meet the shop standard to charity. Away from the environment, this is a company that is a big supporter of HERproject, which aims to give female works a range of health services and education they may be otherwise missing out on.
Timberland may be one of the biggest names in the world but they are also one of the most conscientious. 15% of all of their power comes from renewable sources and they have slashed their greenhouse gas emissions by a third since 2006. They are involved in a massive tree-planting scheme, which has seen 3.5 million trees planted since 2010, including a huge amount in Haiti after the earthquake. 95% of their shoes are free from toxic PVC and they use recycled plastics from landfills for their soles, canvas and laces.
Merrell pride themselves on only using 100% recycled materials in their shoeboxes and packaging and are one of the biggest purchasers of renewable energy in Michigan. Their head office even composts all the leftover foods and uses biodegradable plates and cutlery too!
Around the world
Black Diamond are big supporters of a number of groups that work to protect the outdoors, logical for a company who specialises in making winter sports gear. But they also have manufacturing plants in China, which have a high standard of eco-friendliness in a country notorious for not being so cautious. Their Zhuhai factory not only recycles all paper and scrap metal but also reuses thousands of tons of wastewater yearly.
Adidas has sat down with Greenpeace to see what they can do for the environment. Their plan includes an end to all hazardous chemical discharges by 2020 and they are on course for a 30% reduction in carbon emissions by 2015. In Indonesia, their programs have already saved around 5000 tons of carbon dioxide.
These are just a few ideas from some of the biggest companies around the world and the measures they are putting in place to do their bit for the environment. Check out the company’s website for more information about what they are doing then you will know you are purchasing from a company that you can be proud of ethically as well as fashionably.